The Power of the Cowgirl Hat

Happy Halloween! With today’s chat on Influencer Marketing, we will remain quite festive. Let’s go:
 
As someone who is constantly on social media, the past few days have led to an overload of content. And because of the Halloweekend, I experienced the dreaded FOMO (Fear of Missing Out).
 
The cool parties, the repetitive costume choices and the coveted pink Cowgirl Hat had me contemplating my social status and style. As a woman in her mid-twenties, I am easily influenced and manipulated by what I see online. I felt like I was missing out, lacked friends, and even (for a second) thought, “Man, I would look cute in that Cowgirl Hat on Tik Tok.”
 
As someone who has never had the urge to dress in any sort of country attire, just typing that out is surreal.
 
One of my favorite influencers, Jenna Palek, is based here in Austin, Texas. I listen to her podcast on runs, know about her potential relationship with a guy from The Bachelor, and check her Instagram Story quite frequently. Recently, she left her corporate job at Tik Tok to pursue a full-time career in her podcast, Fun on Weekdays (AKA, being an Influencer is now her full-time job).
 
She’s making all the right moves: creating effective content, wearing pink Cowgirl Hats, and monetizing posts with the help of huge sponsors. As mentioned in last week’s blog post:
 
Your goal is to have the Influencer make you look nice and appealing to their audience – so that the same audience will invest in your brand. 
 
I tend to be a critic of everything, but I really wanted to go to her Halloween party that was sponsored by Visible Mobile, and be her friend (*see reference below for that exclusive content).
 
Let’s step away from the FOMO and look at some numbers:

(https://www.shopify.com/enterprise/influencer-marketing-trends)

​The numbers speak louder than words. Viewing and absorbing content from Influencers has a great impact. From purchases to feelings, the power of Influencer Marketing, and the pink Cowgirl Hat, is clearly effective.
 
Shoot, they even had me wanting to wear a Cowgirl Hat.

​*The exclusive content can be found on Palek's Instagram